May 28th, 2014
Today’s post comes from a good friend of mine, and a very smart business-man, Adam Franklin. Adam’s the co-author of Web Marketing That Works, a great book about, well, web marketing that works! You can check out the free sample chapter or order it online. He’s also a social media speaker, and Marketing Manager and co-founder […]Read more...
March 7th, 2014
A gentleman from a waste water services provider emailed me, the other day, with this suggestion for a blog topic: “How about writing about how to take a relatively complex technical concept and making it easy to understand for non-technical people? Thats something I personally struggle with.” As an ex-technical writer (I worked in the […]Read more...
March 4th, 2014
We’ve been doing some amazing work lately. And we want more! So we’re smashing our rates. But only for the month of March… This is our lowest price ever This is a genuine special. Our standard price is $195/hr. Occasionally we drop that to $150/hr. But we’ve NEVER dropped it as low as $99/hr. In […]Read more...
February 14th, 2014
I received an email asking for SEO copywriting advice This morning I received an email from a psychologist and writer who’s about to publish a book. She asked an interesting question, and I couldn’t help but blog my answer. Here’s the question I am a psychologist and writer and am about to publish a book […]Read more...
January 28th, 2014
An aspiring copywriter emailed me for advice, recently. I sent a helpful 172-word reply, then he took 18 days to say thanks… Is that a bit rude? Or am I just expecting too much? Just as importantly, is it a trend? A guy claiming to be an adult industry copywriter messaged me on Facebook back […]Read more...
January 21st, 2014
So Matt Cutts, head of Google’s web spam team, is taking aim at guest blogging. And well he should. Way too many spammers are doing it, and the massive amount of rubbish they’re posting is clogging up the internet. But that certainly doesn’t mean guest blogging is dead. What did Matt say? He’s been hinting […]Read more...
January 10th, 2014
A few years back, I wrote a comment on a Copyblogger post I talked about building links by writing blog posts that target other copywriters (as opposed to clients). Here’s my comment… Jonathan read it, and asked me for some advice This morning, I received an email from a nice fella, Jonathan, who’s just starting […]Read more...
December 17th, 2013
This is a question I’ve thought long and hard about, over the last 11 years. My answer? I don’t think it does. Here’s why… When you quote fixed prices, clients focus only on the cost Perhaps an hourly rate would have been limiting in the early days, but not anymore. I used to work to […]Read more...
December 12th, 2013
A lot of aspiring freelance copywriters ask me who they should target with their marketing. Who’s most likely to pay for copy? I’ve always told them to start with real estate agents, because that’s where I got my start. But I’ve never spent any time actually looking at my records. Never analysed where most of […]Read more...
December 9th, 2013
Yesterday, I saw the above sticker on a ute at McDonald’s. I posted it in the Australian Copywriters community on Google+. A few people complained to the community owner about it, and one posted comments accusing me outright of sexism. The post was subsequently deleted. Is the cartoon sexist? The illustration itself depicts two (clothed […]Read more...