October 29th, 2014
Last week, I wireframed a client’s new home page. He reviewed it over the weekend and, today, asked what I plan to put ‘below the fold’. My answer: “Nothing. I don’t think you should use a long home page.” Why? Well first, let me clarify what ‘below the fold’ means… Before I explain the above answer, here’s […]Read more...
September 9th, 2014
Quoting is tedious. Especially if you do it a lot. But if you cut corners, you can make silly – sometimes costly – mistakes. Templates are a must As a minimum, you have to use a proposal template. A boilerplate with all the stuff you commonly include in your copywriting proposals. Then, when you’re asked […]Read more...
September 5th, 2014
Today I wrote some copy, and I got it in one hit. No brain-strain, no doubts, no second-guessing, no umming-and-arring, no trial-and-error. I just banged it out, and it was good. Why does easy make me uneasy? Then I started feeling guilty. “How can I justify charging full price for this, when it came out so […]Read more...
August 27th, 2014
I said “ass” on Google+ recently In a recent Google+ post, I asked this question: “Is it OK to charge my nexus 7 (2013) on my galaxy s4 charger? I think the packaging says only use the nexus charger, but I don’t know if they’re just covering their ass…” And one of my friends replied […]Read more...
May 28th, 2014
Today’s post comes from a good friend of mine, and a very smart business-man, Adam Franklin. Adam’s the co-author of Web Marketing That Works, a great book about, well, web marketing that works! You can check out the free sample chapter or order it online. He’s also a social media speaker, and Marketing Manager and co-founder […]Read more...
March 7th, 2014
A gentleman from a waste water services provider emailed me, the other day, with this suggestion for a blog topic: “How about writing about how to take a relatively complex technical concept and making it easy to understand for non-technical people? Thats something I personally struggle with.” As an ex-technical writer (I worked in the […]Read more...
March 4th, 2014
We’ve been doing some amazing work lately. And we want more! So we’re smashing our rates. But only for the month of March… This is our lowest price ever This is a genuine special. Our standard price is $195/hr. Occasionally we drop that to $150/hr. But we’ve NEVER dropped it as low as $99/hr. In […]Read more...
February 14th, 2014
I received an email asking for SEO copywriting advice This morning I received an email from a psychologist and writer who’s about to publish a book. She asked an interesting question, and I couldn’t help but blog my answer. Here’s the question I am a psychologist and writer and am about to publish a book […]Read more...
January 28th, 2014
An aspiring copywriter emailed me for advice, recently. I sent a helpful 172-word reply, then he took 18 days to say thanks… Is that a bit rude? Or am I just expecting too much? Just as importantly, is it a trend? A guy claiming to be an adult industry copywriter messaged me on Facebook back […]Read more...
January 21st, 2014
So Matt Cutts, head of Google’s web spam team, is taking aim at guest blogging. And well he should. Way too many spammers are doing it, and the massive amount of rubbish they’re posting is clogging up the internet. But that certainly doesn’t mean guest blogging is dead. What did Matt say? He’s been hinting […]Read more...