November 24th, 2015
I really wanted to like Office 365. I’m a Word power user; I’ve used it as a professional writer and a tinkering geek for 20+ years, doing a lot more than just writing (e.g. fields, macros, templates, styles, etc. to automate proposals). Stuff like this… I still think it’s the best word processor out there. […]Read more...
November 17th, 2015
I’ve never really talked about my personal problems here Sure, I’ve blogged about the challenges of working from home, and I’ve laughed at my obsessiveness and my social awkwardness. But it’s all been pretty light-hearted. That’s because I’ve always wanted prospective clients and other copywriters to assume I enjoy a comfortable, happy lifestyle as a […]Read more...
October 16th, 2015
Most of my clients want conversational copy. They’re happy with contractions, incomplete sentences and sentences that start with conjunctions. That sort of thing. They know it’s all about keeping the reader reading. But very few are prepared to take the next step. To say, “fuck it, I’m gonna make a real statement here!” (Not necessarily by […]Read more...
September 17th, 2015
Why I did it, what’s good and bad about it, and a few handy tips in case you’re planning to do it yourself.Read more...
August 5th, 2015
Clickbait, schmickbait! I hate the term. All web headlines should be clickbait. That’s their whole fucking point. If they don’t get people to click, they’re not doing their job. Calling them clickbait is like calling newspaper headlines ‘keepreadingbait’! Of course, I understand ‘clickbait’ is a label for a particular style of headline, usually associated with a particular sort […]Read more...
July 27th, 2015
Are you a great writer who wants to become a great copywriter? I’m after an apprentice copywriter. Someone I can train up to be as good as me. Hopefully someone who’ll stick with me for a long time. Why an apprentice? I’ve tried outsourcing to experienced copywriters in the past, and it just doesn’t work. […]Read more...
July 20th, 2015
When you pay someone to mow your lawn, you expect them to take the entire job off your hands. They turn up, they mow, you pay them, they leave. No input required from you at all. Likewise, when you eat at a restaurant, all the work’s done for you. Or when you pay to get a […]Read more...
July 15th, 2015
I’ve been an SEO copywriter since 2003. I promote myself as an SEO copywriter, and a lot of my work is for clients who want SEO copywriting. So what I’m about to tell you may come as a bit of a surprise… SEO copywriting isn’t as important as you think. Certainly not as important as you’ve been […]Read more...
July 10th, 2015
Case study writing is tough I’ve written a lot of case studies. And when I say “a lot”, I mean… But it’s never easy. And you know what the most difficult part is? Getting the information I need from the client. This is partly because there are a lot of people involved with most projects. […]Read more...
July 9th, 2015
What’s my copywriting fetish? Who asks that sort of question?! Well, Kate Toon and Belinda Weaver, that’s who. It was one of many interesting questions they asked me in an interview for their brand new Hot Copy podcast, which covered: How I got started as a copywriter My possibly controversial thoughts on leading copywriters Some excellent books I’ve […]Read more...