March 6th, 2015
I don’t like rules. Usually I spend more time deliberately breaking them than following them. (Just ask my wife.) But there are some copywriting rules that must be observed. Like the most important one: “Write a great headline”. You MUST do that (or at least try your hardest). I’m sure you can think of a few more […]Read more...
January 22nd, 2015
JUST KIDDING, KATE! Bahahaha! I’m so funny. ;-) No idea what this is about? Don’t worry, it’s nothing important. Just having a laugh with a competitor of mine, Kate Toon. She said this morning she’s writing a post on the differences between male and female copywriting clients. I threatened to steal her thunder. And here […]Read more...
December 10th, 2014
Something interesting happened to me the other day. Something a little disturbing. And it got me wondering if it’s happened to other freelance copywriters too. But first, a little context… My house is right next-door to a council reserve. It’s almost surrounded by trees called Angophoras – a flowering variety of Eucalyptus or ‘gum’ tree. Here’s […]Read more...
October 29th, 2014
Last week, I wireframed a client’s new home page. He reviewed it over the weekend and, today, asked what I plan to put ‘below the fold’. My answer: “Nothing. I don’t think you should use a long home page.” Why? Well first, let me clarify what ‘below the fold’ means… Before I explain the above answer, here’s […]Read more...
September 9th, 2014
Quoting is tedious. Especially if you do it a lot. But if you cut corners, you can make silly – sometimes costly – mistakes. Templates are a must As a minimum, you have to use a proposal template. A boilerplate with all the stuff you commonly include in your copywriting proposals. Then, when you’re asked […]Read more...
September 5th, 2014
Today I wrote some copy, and I got it in one hit. No brain-strain, no doubts, no second-guessing, no umming-and-arring, no trial-and-error. I just banged it out, and it was good. Why does easy make me uneasy? Then I started feeling guilty. “How can I justify charging full price for this, when it came out so […]Read more...
August 27th, 2014
I said “ass” on Google+ recently In a recent Google+ post, I asked this question: “Is it OK to charge my nexus 7 (2013) on my galaxy s4 charger? I think the packaging says only use the nexus charger, but I don’t know if they’re just covering their ass…” And one of my friends replied […]Read more...
May 28th, 2014
Today’s post comes from a good friend of mine, and a very smart business-man, Adam Franklin. Adam’s the co-author of Web Marketing That Works, a great book about, well, web marketing that works! You can check out the free sample chapter or order it online. He’s also a social media speaker, and Marketing Manager and co-founder […]Read more...
March 7th, 2014
A gentleman from a waste water services provider emailed me, the other day, with this suggestion for a blog topic: “How about writing about how to take a relatively complex technical concept and making it easy to understand for non-technical people? Thats something I personally struggle with.” As an ex-technical writer (I worked in the […]Read more...
March 4th, 2014
We’ve been doing some amazing work lately. And we want more! So we’re smashing our rates. But only for the month of March… This is our lowest price ever This is a genuine special. Our standard price is $195/hr. Occasionally we drop that to $150/hr. But we’ve NEVER dropped it as low as $99/hr. In […]Read more...