April 9th, 2015
Copywriters love software. The copywriters I speak to anyway. Whenever I post about it on Google+ or Twitter, I get a lot of replies and some very interesting discussion. Seems to me the only things copywriters like to talk about more are grammar and punctuation. (And that’s saying something!) I already wrote a blog post about software: 17 […]Read more...
March 19th, 2015
Freelance copywriting is tough for anyone. If you’re in a relationship, it’s even tougher. Not just because of the obvious stuff like taking a pay cut (mine dropped $3,750 per month when I left my salaried role as a technical writer). And not just because you have less time together. There are quite a few, much […]Read more...
March 6th, 2015
I don’t like rules. Usually I spend more time deliberately breaking them than following them. (Just ask my wife.) But there are some copywriting rules that must be observed. Like the most important one: “Write a great headline”. You MUST do that (or at least try your hardest). I’m sure you can think of a few more […]Read more...
January 22nd, 2015
JUST KIDDING, KATE! Bahahaha! I’m so funny. ;-) No idea what this is about? Don’t worry, it’s nothing important. Just having a laugh with a competitor of mine, Kate Toon. She said this morning she’s writing a post on the differences between male and female copywriting clients. I threatened to steal her thunder. And here […]Read more...
December 10th, 2014
Something interesting happened to me the other day. Something a little disturbing. And it got me wondering if it’s happened to other freelance copywriters too. But first, a little context… My house is right next-door to a council reserve. It’s almost surrounded by trees called Angophoras – a flowering variety of Eucalyptus or ‘gum’ tree. Here’s […]Read more...
October 29th, 2014
Last week, I wireframed a client’s new home page. He reviewed it over the weekend and, today, asked what I plan to put ‘below the fold’. My answer: “Nothing. I don’t think you should use a long home page.” Why? Well first, let me clarify what ‘below the fold’ means… Before I explain the above answer, here’s […]Read more...
September 9th, 2014
Quoting is tedious. Especially if you do it a lot. But if you cut corners, you can make silly – sometimes costly – mistakes. Templates are a must As a minimum, you have to use a proposal template. A boilerplate with all the stuff you commonly include in your copywriting proposals. Then, when you’re asked […]Read more...
September 5th, 2014
Today I wrote some copy, and I got it in one hit. No brain-strain, no doubts, no second-guessing, no umming-and-arring, no trial-and-error. I just banged it out, and it was good. Why does easy make me uneasy? Then I started feeling guilty. “How can I justify charging full price for this, when it came out so […]Read more...
August 27th, 2014
I said “ass” on Google+ recently In a recent Google+ post, I asked this question: “Is it OK to charge my nexus 7 (2013) on my galaxy s4 charger? I think the packaging says only use the nexus charger, but I don’t know if they’re just covering their ass…” And one of my friends replied […]Read more...
May 28th, 2014
Today’s post comes from a good friend of mine, and a very smart business-man, Adam Franklin. Adam’s the co-author of Web Marketing That Works, a great book about, well, web marketing that works! You can check out the free sample chapter or order it online. He’s also a social media speaker, and Marketing Manager and co-founder […]Read more...