July 2nd, 2015
A guy applied for a freelance copywriting job with me many years ago, and I turned him down. In return, he abused me, and mocked my portfolio, suggesting it wasn’t really copywriting. Although I knew he was striking out because I’d hurt his pride, and I’ve never questioned my writing skills, his comments stuck with […]Read more...
June 26th, 2015
The other day, a prospect called after visiting my website, and asked me if I do IT copywriting. WTF?! Didn’t they notice I used to be a technical writer in the software industry? For 9 years?! Didn’t they notice all my IT clients? Didn’t they notice all the IT copywriting samples in my portfolio? Surely […]Read more...
June 22nd, 2015
As a copywriter and word-nerd, I’ve always loved coming up with domain names. It’s strangely liberating, and it allows me to combine my creativity and love of tools. (Watch this video I recorded back in 2009 to see how – How to come up with a great domain name – even if you’re creatively challenged!) […]Read more...
June 18th, 2015
I’m always disappointed if a client doesn’t like my first draft. But I’m rarely offended (anymore). Because usually they have a good reason. It’s not always clear what that reason is, but I’ve learned over the years that if a client doesn’t like what I’ve written, it’s usually because I’ve missed the brief somehow. For example, I wrote some IT […]Read more...
June 16th, 2015
I get quite a few requests for a quote on ‘technical writing’. But 9 times out of 10, what those clients really want is technical copywriting or IT copywriting. Yes, there’s a difference. But more on that in a second… First, I just wanted to say I completely understand why clients ask for technical writing, even […]Read more...
June 12th, 2015
A lot of my clients are startups and SOHOs. But they operate businesses that need to appear bigger and more established than that. They’re not like me, a freelance copywriter. It’s fine for me to say I work alone, because that’s what people expect of a freelancer. Indeed, I celebrate it. My clients like to know it’s […]Read more...
June 4th, 2015
I’m obsessive. And a little extreme. In most things, it’s all or nothing. I don’t know if it’s because my dad always said, “If it’s worth doing it’s worth doing properly”, but that’s certainly how I look at things. Actually, now that I think about it, I’m pretty sure it’s not because he said that. […]Read more...
June 3rd, 2015
I received this email from an aspiring copywriter named Chelsea last night. I thought it and my answer might prove helpful for other up-and-coming writers. The email from an aspiring copywriter… “I’ve watched your Youtube videos on your tips for new copywriters. I want to thank you, as I have learned quit a bit. I have […]Read more...
May 29th, 2015
It’s been 2 years in the making, but I’ve finally finished it. The 3rd edition of my SEO ebook, ‘SEO Secrets’. But this time I’ve done things a little differently… In the past, I’ve always just given my ebooks a page here on the Divine Write website. For this release, I had Ian design me a dedicated, […]Read more...
May 14th, 2015
If there’s one thing I’ve learned in my 13 years as a copywriter, it’s that you should never assume the customer’s right. In fact, when it comes to what their copy needs to say, I usually assume they’re wrong! I don’t mean to sound rude or arrogant. I’ve had some amazingly smart clients, over the years. People […]Read more...