Welcome to The Silver Pistol Blog

This is a thoughtful blog about digital experiences. Design, development, concept, copywriting, SEO, social media marketing, usability... The lot.

We're a friendly bunch, and we love replying to comments. So be sure to tell us what you think.

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Cool clips from around the world that are somehow related (yes, sometimes tenuously) to web design, development, search engine optimization (SEO) and copywriting.

November 23rd, 2010 by Glenn

Feedback like this makes it all worthwhile

Blurred image of web design for post about client feedback
We're doing the web design, development, copy and information architecture for a very, VERY cool Web 2.0 tool. We can't tell you what it is yet (so stay tuned for that), but we can tell you we submitted the first draft of the home page copy and design (combined) today, and our client was extremely impressed. Of course, we knew he would be, but still it's always nice to hear positive feedback. And his was amazingly positive. This is what he emailed us (honestly!):

I woke up this morning and I prepared for a usual day at the office. My eyes fought to stay awake as I opened my laptop to read the morning news. Then I saw your e-mail. I got nervous and knew this was the moment I had been waiting for. And then, when I saw what you had sent, my head, my body, my nerves woke up simultaneously. I suddenly felt like the design I had come to discover. Fresh, natural and elegant. It was the morning I woke up to the great words and art of Silver Pistol.

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July 22nd, 2010 by Glenn

Nice viral piece by Volkswagon… promoting their Facebook page

This HD vid speaks for itself.

May 21st, 2010 by Glenn

Bill Slawski answers: Does Google really use VIPS to sort the signal from the noise?

SEO by the Sea logo

For a while now, SEOs in the know have hypothesized that search engines use Vision-based Page Segmentation (VIPS) to learn what parts of a page they should pay attention to. (Daily SEO Tips has a nice intro to VIPS here…)

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May 10th, 2010 by Glenn

The Semantic Web: Excellent high level discussion in this video

An interesting and enlightening video about 'the semantic web' or 'Web 3.0', by Kate Ray.

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April 22nd, 2010 by Glenn

SMX Sydney 2010: Live-Blogging Day 2

This is my live blog of Day 2. Here's my live blog of Day 1 of SMX Sydney 2010…

SMX Sydney 2010 live blogging
If you couldn't make it down to Sydney for SMX, and you still want to hear what's being said, shortcut or bookmark this post, and I'll try to keep you updated.

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April 21st, 2010 by Glenn

SMX Sydney 2010: Live-Blogging Day 1

This is my live blog of Day 1. Here's my live blog of Day 2 of SMX Sydney 2010…

SMX Sydney 2010 live blogging
So I'm gonna have a go at live-blogging SMX Sydney. If you couldn't make it down to Sydney for SMX, and you still want to hear what's being said, shortcut or bookmark this post, and I'll try to keep you updated.

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April 9th, 2010 by Glenn

Are you communicating with your visitors? Or just preaching?

The trouble with websites is they’re mostly one-way. A sermon, not a conversation.

Preacher image for communication versus preaching blog post

That’s not how effective persuasion works in the ‘real world’. You wouldn’t launch straight into a sales spiel, in face-to-face conversation with a prospect. There’d be to-ing and fro-ing. Laughter, sharing and meaningful pauses. Courtesy and social maxims to observe. You’d give your prospect time to digest what you’re saying, and you’d help her if you saw her struggling with something.

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April 1st, 2010 by Glenn

How disco, social media and my ex-wife saved the Easter Bunny

What a bizarre 24 hours I’ve just had. The strange headline above is actually not a metaphor, it’s 100% true. In fact, the headline would be more accurate if it read, ‘How disco, Chinese food, social media, Microsoft Word, my ex-wife and a hug from the principal saved the Easter Bunny’.

Bunny image for social media blog post

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March 19th, 2010 by Glenn

Best viral / PR ever!

This is positively the best viral / PR piece I've seen to date. ABSOLUTELY BRILLIANT! (Hat-tip @trevoryoung)

February 16th, 2010 by Glenn

Corporate web copy needs more bikini models: Long-form copy & why you should be using it

We all hate long-form copy

bikini image for blog post about long copy

We all hate reading that American-sales-letter-style long-form copy. (Even you American copywriters. C’mon, admit it!)

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