April 9th, 2010 by Glenn
Are you communicating with your visitors? Or just preaching?
The trouble with websites is they’re mostly one-way. A sermon, not a conversation.
That’s not how effective persuasion works in the ‘real world’. You wouldn’t launch straight into a sales spiel, in face-to-face conversation with a prospect. There’d be to-ing and fro-ing. Laughter, sharing and meaningful pauses. Courtesy and social maxims to observe. You’d give your prospect time to digest what you’re saying, and you’d help her if you saw her struggling with something.
2
Comments