Emphatic Digital Experiences
Name one viral piece that's memorable because of something OTHER than its concept. Too hard? How 'bout a Flash website? Nope? Any promotional piece? A TV ad perhaps? (Seriously, give it a shot, and email us if you think of one.)
The simple truth is, brilliant concept is what makes promotional stuff memorable.
Alright, that's a bit harsh. Let's just say they're a bit quirky. Our Managing Director, Glenn Murray? Quirky. Our specialist concept copywriter, Rod Goodman? Even quirkier. Between them, they boast (oh yes, boast) more than 22 years in copywriting. And you don't spend that long as copywriter without becoming at least a little bit weird. (In a good way, though. Honest...) Likewise, you don't spend that long as a copywriter without learning that successful viral concepts are: