Emphatic Digital Experiences
Sure, we like you. But we're not really interested in what you want to tell your readers. The important thing is what they need to hear from you.
Your site should be a method of communication. And communication is, by definition, a two-way thing. Now obviously you're not talking face-to-face with your readers, but that doesn't mean you should ignore their communication needs. In fact, it means you should focus on them even harder.
Who are your readers? How do they read? What's important to them? How did they arrive at your site? What are they trying to achieve?... These are the sorts of questions we ask before writing a word of copy.
Only when we know the answers to these questions, can we get on with the job of writing copy that ticks all the boxes for your readers. Copy that gets their attention, and keeps it. Copy that shows how they can achieve their goals. Most importantly, copy that keeps them nodding as they read - so by the time they get to your call to action, they're feeling quite agreeable about the whole experience.
Before co-founding Silver Pistol, our Managing Director, Glenn Murray, was a professional copywriter for 8 years. (Owner of Divine Write.) Before that, he was a technical writer in the software industry, for 9 years. He also has an MA in International Communication and a BA in English Lit & Linguistics.
Glenn's still our lead copywriter. So everything that goes out the door is either written by him, or has his personal stamp of approval. (Usually the former.)